About Us

At Chronic Couture Co., we believe chronic illness shouldn’t mean saying goodbye to comfort, style, or your sense of self. Our made-to-order tees are created for life’s unpredictable rhythms—whether you’re pacing, resting, or just making it through the day.

Spoonie-owned and inspired by lived experience, every piece is a nod to softness, strength, and unapologetic self-expression. Because pacing, pausing, and thriving should always look this good.

✨ Why I Created Chronic Couture Co.

Hi, I’m Selene—the creator behind Chronic Couture Co., and someone who truly understands what it means to get dressed on flare days.

After years of making do with whatever was comfortable (or close at hand), I wanted clothes that reflected more than just my symptoms—something that made space for personality, comfort, and a little lightness. With a background in the arts and a love for all things expressive, I set out to bring a little more style and self-celebration into everyday life with chronic illness.

Every design is made with care, creativity, and lived experience—so you can feel at home in your clothes and a little more seen in the world. I hope each tee feels like a gentle reminder that your comfort matters, your story deserves to be represented, and your style doesn’t have to disappear on difficult days.

Welcome to a wardrobe that meets you where you are.
This is flarewear—redefined.